But how far are we from a world in which those months, days, and hours are reduced to seconds? How far are we, really, from typing a few words into an AI and it spitting out an entire feature-length film?

We’re already at the point where anyone can spend a few months, days, or hours experimenting with AI and creating something like Balenciaga Harry Potter, and in doing so circumventing (or, depending on your perspective, stealing) the creative labor of actors, graphic artists, and filmmakers. “It’s designed to please many and challenge few, not for any philosophical reason but because that’s what makes a lot of money.”īoth of these futures are already happening in tandem. “In general, the more a movie seems created by consensus - as many big franchise flicks designed for maximum box office earnings are - the less good it is,” writes my other colleague Alissa Wilkinson. Another viable takeaway is that AI could have potentially devastating consequences for art, sidelining subjective human experiences and encouraging the culture industry to only invest in safe, lowest-common-denominator drivel that can be endlessly focus-grouped into maximum profit. One possible takeaway from all of this is that the future of AI-generated media is thrilling and possibly even mind-opening, allowing us to “greatly increase the raw material of plausible worlds the mind can imagine inhabiting and, through them, the kinds of futures we perceive as possible,” as my colleague Oshan Jarow argues. Thanks in part to the success of Balenciaga Harry Potter, he’s now able to earn a full income through YouTube ads and Patreon subscribers. More notable than the concept itself, however, was the fact that the clip only took him about two days to create using the AI tools Midjourney, ElevenLabs, and D-ID, and that he’s only been playing around with AI for a few months. Harry Potter has been spoofed so many times, so it’s evergreen, and Balenciaga is the most memorable company because of its marketing and aesthetics.”

(He asked to be referred to by his handle to avoid conflating his photography business and his work with AI.) On where the concept came from, he says, “I was brainstorming random video ideas, and it’s helpful when there’s a big surprising contrast. To find out, I asked the clip’s creator, a YouTuber, photographer, and AI hobbyist who goes by the username Demon Flying Fox and lives in Berlin.

Does google have a harry potter font